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“A Professional Concrete Services Website Built to Dominate Local Search”


Quick Snapshot

  • Client Industry: Construction / Concrete Services
  • Website Type: Custom WordPress Build + Local SEO Focus
  • Services Provided: Website Design & Development, Local SEO Setup, Hosting, Content Creation
  • Project Timeline: 4 Weeks
  • URL: https://genconcrete.com/

Project Goals

GenConcrete.com needed a strong, professional web presence to compete in the highly competitive concrete services market.
They wanted a site that would build trust immediately, rank high for local searches like “driveway replacement” and “concrete patios,” and convert visitors into leads through quote requests and calls.

Their old website lacked SEO optimization, had poor mobile usability, and wasn’t generating enough qualified leads.


Our Approach

We designed a clean, authoritative WordPress website tailored to the construction industry, emphasizing clear service pages, bold calls to action, and fast loading times.
Local SEO was a major focus: we structured content around service keywords, optimized metadata, built location pages, and set up full Google Maps integration for maximum local visibility.

We also streamlined lead capture with prominent “Request a Quote” forms throughout the site.


Key Features

  • Professional, Custom WordPress Theme
  • Local SEO Structure for High Search Rankings
  • Conversion-Optimized Contact Forms on Every Service Page
  • Mobile-First Responsive Design
  • Integrated Google Maps and Service Area Pages
  • Full Analytics Tracking (Phone Calls, Form Submissions, Visitor Behavior)
  • Security Optimization and Blazing-Fast Hosting

Before and After

  • Mobile Usability: 45% mobile bounce rate reduced to 22%
  • Lead Generation: +75% more quote requests within the first 60 days
  • Search Engine Visibility: Ranking top 3 for “Concrete Driveway Repair [City]” and “Stamped Concrete Patio [City]” within 4 months

Results

GenConcrete.com became a trusted local leader in their market, capturing more qualified leads directly through their website without relying as heavily on expensive third-party lead services.
The combination of better search rankings, faster site speed, and a user-friendly design led to significant growth in client inquiries and projects booked.

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