“An Authority Website and AI-Powered Platform Built to Capture Insurance Leads Across Kansas”

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Quick Snapshot

• Client Industry: Insurance / Financial Services
• Website Type: Custom WordPress Build + SEO-Focused Lead Generation Site + AI Tools
• Services Provided: Website Design & Development, SEO Strategy, Hosting, Content Creation, AI Chatbot Development, Lead Automation
• Project Timeline: 6 Weeks
• URL: https://kansasinsurance.org/

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Project Goals

KansasInsurance.org set out to become the #1 online destination for Kansas residents comparing insurance options — including auto, health, home, and life insurance.
Beyond just an informational website, they wanted smart tools to automate lead capture, streamline user experience, and increase conversion rates without constantly needing manual management.

The previous version lacked automation, had low SEO visibility, and was not built to scale traffic or leads efficiently.

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Our Approach

We designed a professional, high-performance WordPress platform focused on authority, SEO, and user engagement.
In addition to building a fast, mobile-first website, we integrated advanced AI tools — including a custom chatbot for visitor interactions and smart automation systems for faster, hands-free lead processing.

SEO was structured for statewide keyword domination, while AI improved the site’s ability to capture, qualify, and engage leads automatically.

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Key Features

• Custom SEO-Optimized WordPress Website
• AI Chatbot to Instantly Answer Visitor Questions and Capture Leads 24/7
• Automated Lead Routing to Email and CRM Systems
• Location-Specific Landing Pages for Targeted Traffic
• Optimized Service Pages for Auto, Health, Home, and Life Insurance
• Dynamic Blog Setup for SEO Growth
• High-Speed Hosting with Daily Backups and Security
• Google Analytics, Search Console, and Event Tracking for Full Visibility
• Mobile-First Design for Maximum Reach

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Before and After

• Lead Capture Efficiency: +58% more leads captured thanks to AI tools
• Bounce Rate Reduction: From 68% to 34%
• Organic Traffic Growth: +430% in 6 months post-launch
• AI Chatbot Engagement Rate: 31% of visitors interacted with the chatbot during first visits

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Results

KansasInsurance.org transformed into a dynamic lead-generation machine, combining authority-grade SEO with smart automation.
The AI chatbot not only boosted visitor engagement but also helped qualify leads in real-time, increasing conversion rates while reducing manual workload.

With strong organic rankings across Kansas, daily inbound leads, and a seamless visitor experience, KansasInsurance.org is positioned as a long-term leader in the competitive insurance market.

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Client Testimonial

“The AI integration was a game-changer. It’s like having a 24/7 salesperson on our website. Combined with the SEO work, this build has completely transformed our growth path.”
— KansasInsurance.org Team