PPC (Pay-Per-Click) Online Advertising
Get seen. Get clicks. Get results — faster.
In a world where attention is everything, Pay-Per-Click advertising puts you directly in front of your ideal customers — instantly. Whether it’s Google Search, Display, or YouTube, PPC gives you immediate visibility and full control over who sees your message and when.
At Digital Dive, we go beyond basic ad setup. We create campaigns that perform from day one and scale with you as your business grows.
What Makes Our PPC Different?
| Feature | Digital Dive Approach | Typical Agency Approach |
|---|---|---|
| Audience Research | In-depth targeting using behavior, location, and intent | Basic demographics only |
| Landing Pages | Custom-built for each campaign to maximize conversions | Generic site links that waste ad spend |
| Budget Optimization | Live data monitoring with regular reallocation | Set-it-and-forget-it monthly budgets |
| Ad Creative & Copywriting | High-impact messaging that sells your value clearly | One-size-fits-all ad copy |
| Ongoing Management | Weekly adjustments and A/B testing | Occasional monthly tweaks |
| Transparent Reporting | Easy-to-understand dashboards + strategic insights | Confusing spreadsheets, unclear metrics |
What We Handle:
- Google Search & Display Campaigns
- YouTube Video Ads
- Remarketing/Retargeting Setup
- Geo-targeted Local Ads
- Competitor Conquesting
- Conversion Tracking & Analytics Setup
Real-World Examples
Lets say a regional concrete and construction business wanted to expand beyond word-of-mouth marketing. Within 90 days, we would launch a PPC campaign targeting high-intent keywords across Google Search and local display ads.
| Metric | Before PPC | After 90 Days | Change |
|---|---|---|---|
| Monthly Site Visitors | 180 | 1,250 | ▲ +594% |
| Lead Conversion Rate | 1.1% | 6.7% | ▲ +509% |
| Cost Per Lead | N/A | $24.73 | Cost-Efficient |
| Booked Jobs | 3 per month | 18 per month | ▲ +500% |
Don’t Pay for Clicks — Pay for Results
Most PPC campaigns waste budget. We build strategies that earn your business more leads, more calls, and more customers. You’ll always know where your money is going — and what it’s bringing back.